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As part of the 'For Fans by Fans' initiative on HBO Max, where we curated pages for iconic series like The Office, Friends, and The Fresh Prince of Bel-Air, I had the opportunity to collaborate on the Pretty Little Liars page. Having grown up watching the series, this project was especially fun and nostalgic. This effort was part of the strategy behind the release of the spin-off Max Original Pretty Little Liars: Original Sin.
As the lead for the Warner Bros. hub, I curated the page celebrating the brand's 100th anniversary. Curating decades of staple content while highlighting current releases was an exciting strategy to develop and execute. During this period, the page's traffic grew significantly, ranking among the top five performers on the HBO Max app for LATAM.
Creating a collection for the DC FanDome event was an incredibly creative and cross-collaborative task. It involved leveraging top-performing existing content while building anticipation for upcoming DC movies. At the time, it featured an exclusive sneak peek of The Batman, which premiered in theaters the following year. The project was exciting on both a creative and operational approach, as we worked closely with multiple teams to manually add trailers in real-time as they were released during the live event.