As the Series page lead, I manage the strategy behind all rails within the page, from a creative standpoint to publishing the page within the CMS. I work with taxonomies and rail logic to ensure the algorithm functions and showcases titles appropriately.
Series FULL-PAGE Curation
For the HBO Original series, The Penguin, I worked on manually curated rails and copy that was updated weekly to align which each episode’s premise.
The Penguin strategy
Fangorithm was a cross-collaborative 360 campaign to leverage fan feedback for titles while improving content discoverability. The curation process was manual with a careful selection of hidden gem titles.
